Privacy Policy

1. "Personal Data" is any data that identifies You as a private individual. The Personal Data which You supply to Us You agree will be true, complete and accurate in all respects and You agree to notify Us immediately of any changes to that. We will deal with Your Personal Data in compliance with the current UK data protection legislation. Please note this applies only to not to other companies' or organisations' websites to which We link.

2. Personal Data will be collected, processed and used by for the purposes of providing the services to You and the other purposes mentioned below. Personal Data may also be processed and used by such other organisations on our behalf for the purpose of providing services to You. The use of information will remain under the control of the Short Code Management Group at all times.

3. We encourage You to tell Us what Your preferences are for using Your Personal Data for marketing purposes. At this time by agreeing to these terms and conditions You are agreeing that Your name and address may be disclosed to third party suppliers of goods and services who may use it to market their products and services to You.

4. We may collect Personal Data about Your usage of the services on the website in order to provide a service to meet Your needs.

5. The Short Code Management Group will take all reasonable steps to keep data collected on this site private and confidential at all times, in line with the requirements of the Data Protection Act (1998). This data includes details received in registration to the site. Users of the site should also note that data relating to site usage are kept for analysis purposes in order to help further improve and develop the site. The information provided is held by E33 Ltd on behalf of the Short Code Management Group in accordance with the United Kingdom Data Protection Act (1998). This information will not be disclosed to anyone outside E33 Ltd, 3, O2, Orange, T-Mobile or Vodafone.

6. If You have any questions about the handling or protection of Your Personal Data or Your rights under this Online Agreement please contact us.

7. The Short Code Management Group may disclose Your Personal Data acting in good faith if it believes such action is necessary: to conform with a legal requirement or comply with the legal process, protect and defend the rights or property of, enforce this Online Agreement, or act to protect the interests of its users.

8. The information provided on this Website is held by E33 Ltd on behalf of The Short Code Management Group in accordance with the United Kingdom Data Protection Act (1998)

9. A cookie is a small, unique text file that is saved on your hard disk by a website. The cookie is used by the website to identify your computer whenever you visit that website.

Cookies cannot be used to run programs or deliver viruses to your computer. Cookies can only be read by a web server from the same domain (e.g. that saved the cookie on your computer.

At we use cookies to help you save time and provide you with a more personalised service on our website. The purpose of a cookie is to tell the Web server that you have returned to a specific Web page.

For example, if you personalise Web pages, or register for products or services, a cookie helps our Web page server to recall your specific information. When you next visit the website, the information you previously provided can be retrieved, so you can easily use the website features that you previously chose.

If you use more than one computer, a cookie will be stored on each one so you will still receive a personalised online experience. can also personalise the information you see based on what we already know about you, so that you spend less time looking for things. So, instead of one site for all customers, each customer can have a site which is unique to them.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer.

If you want to disable cookies, find out which browser you are using and follow the instructions below.

Unfortunately, if you choose to decline cookies, some of the interactive features of the services or websites may not be available to you. We advise regular users of websites to accept cookies from is committed to protecting your privacy and only uses cookies to improve our service to you, for example, by offering tailored information based on your interests. The usage patterns tracked by cookies remain confidential. does not share or sell any cookie-generated information.

Microsoft Internet Explorer 6
1. Select 'Tools' from the main task bar then 'Internet Options'
2. Click on the 'Privacy' tab
3. Choose the level of cookie security you want, ranging from Block All Cookies, High, Medium High, Medium (default level), Low and Accept All Cookies

For more detailed information on these options under Internet Explorer 6, please click on the link below.

Microsoft Internet Explorer 5
1. Select 'Tools' from the main task bar then 'Internet Options'
2. Change to the 'Security' tab and click 'Custom Level'
3. Scroll down to the 'Cookies' section and set 'Disable'
4. Click 'OK'

Firefox 1.0
1. Select 'Tools' from the main task bar and then 'Options'
2. Click on the 'Privacy' panel and then click on 'Cookies'
3. Uncheck the 'Allow sites to set cookies' option
4. Click 'OK'

Netscape 7
1. Select 'Edit' from the main task bar then 'Preferences'
2. Expand 'Privacy & Security' in the category menu and click 'cookies'
3. Select the required option under 'Cookie Acceptance Policy'
4. Click 'OK'